If I was to set up my own fashion business, I would be really interested in working with lingerie, this is because it requires a lot of intricate work, and I would really like working with all the different types of material and lace, and also designing pretty underwear.
I have researched to existing lingerie brands.
Victorias Secret
Victorias secret is an American designer, manufacturer and marketer of women's lingerie, it also has a range of womenswear and beauty products. It is the largest American retailer of womens lingerie.
Victorias secret have stores all around the world, mainly located in shopping centres, they currently have 1000 VS lingerie stores and 100 independent VS beauty stores in the US, and 14 stores through out the UK, however they also have a website where you are able to purchase there items online. VS are well known for their annual Victorias Secret fashion show sponsored by and featuring Victorias secret items, they use the show to promote and market their goods in high-profile settings. VS also have their own twitter and instagram accounts as social media is another way they promote new items and upcoming events, such as the fashion show, and different offers.
By looking on their website, you can see straight away its quite a simple layout that is easy to navigate. The first things you see are advertisements showing you what offers and deals they have going at the moment, which influences you because you will want to browse the sales and buy their items. The layout is mainly black and gold which is quite elegant, and also appropriate for the christmas season as they have a glitter font and as you scroll down the homepage they advertise their christmas collections. Similarly on their instagram, they also advertise offers found on the website aswell as images from their fashion shows.
Victorias secret has products ranging from bra/knickers sets, to night wear, aswell as kimonos, baby dolls (pictured above). Most of the products are priced over £20, which can be seen as quite pricey, however expected from a high street brand. They also often have well known offers such as 5 knickers for £20, or buy one get one free bralettes.
Boux Avenue
Boux avenue is a chain of lingerie stores based in the UK. It has 28 stores in the uk aswell as 12 international stores across 5 countries and is also available online and on mobile. Boux Avenue is owned by Theo Paphitis who is an entrepenaur and was also on Dragons Den.
The stores are known for their traditional layout where underwear is placed in drawers according to size instead of being placed on hangers. Similarly to VS, they also use social media such as twitter and instagram to promote new collections, and offers they have going, such as sales.
Similarly to the Victoria Secret, straight away I can see similarities in the lay out of Boux Avenues website. They have also used a theme of black and gold glitter, and also have offers, specifically for the day, which is 'cyber monday'. This website is also really easy to navigate, it has drop down menus and different sections for their products such as Lingerie, nightwear and swimwear.
Boux avenue have a really aesthetically appealing instagram page, everything is light pastel colours, and some images are also christmas theme. They use their instagram to post pictures appeling to their customers, aswell as reposting their customers instagram posts, which feature items brought from Boux.
Their products also have a similar price range to Victorias Secret, with most things being atleast over £30. They also have a way to simplify your search, as there is a side bar which allows you to search by, size, colour and price range.
Footwear
The next buisness I'm going to be looking at is womens footwear.
Public Desire
Public desire have a huge variety of footwear, from party heels to knee high boots. On their home page they are currently advertising boots with the title 'booty call'. Customers are more likely to click on this as it's winter and they will be shopping for winter shoes. Looking at the prices, they are really reasonable, most shoes are £30 or over which is actually quite good for womens footwear that is good quality.
Just Fab
c
Footwear
The next buisness I'm going to be looking at is womens footwear.
Public Desire
Public desire is a womens footwear brand that is online only, the brand ships to all countries around the world from their distribution centre in the UK. Their base in Manchester has an extensive outreach within social media to fashion bloggers and instagram followers, therefore they claim to bring the latest styles. Public are also known for having quite affordable prices for good quality products.
Public desire are online only therefore they mainly use their website, online blog and instagram to communicate with customers. The website has a really simple layout, that's easy to use. It's sectioned off and each part has a drop down option to help refine your search. Again, just like the other websites I have looked at one of the first things you see is a massive advert showing you there is a sale, this make you want to browse the site and possibly buy items. Their Instagram is used for a similar purpose, to promote offers, show new products and connect with their followers through funny posts.
Public desire have a huge variety of footwear, from party heels to knee high boots. On their home page they are currently advertising boots with the title 'booty call'. Customers are more likely to click on this as it's winter and they will be shopping for winter shoes. Looking at the prices, they are really reasonable, most shoes are £30 or over which is actually quite good for womens footwear that is good quality.
Just Fab
c
No comments:
Post a Comment